YOU. DEFINED.
YOU'RE NOT A TYPE. YOU'RE A FORCE.
Whether you’re rising, redefining, or just ready to do things differently, RE-MARKABILITY DNA™ gives you the clarity to move through the world like you were built to. It’s an educational experience that helps you uncover and articulate what makes you worth choosing so people get you, trust you, and choose you even before you say a word.
Ready to begin? Just enter your name and email below to get started. You’ll move through a guided self-assessment designed to generate personalized insights about your unique brand DNA. Let’s go!
WHAT IS RE-DNA™?
You’ve taken personality tests that gave you labels. RE-MARKABILITY DNA™ gives you language. Confidence. Direction.
It’s an educational experience and guided self-assessment designed to help you:
Understand what makes you magnetic
Recognize how you naturally operate at your best
Define the tone, style, and presence you lead with
See how others experience your brand in action
It’s especially powerful if you’re:
Pivoting careers or stepping into something new
Craving a clearer way to articulate your value and impact
Tired of blending in or playing small
Ready to take the mic, but not sure what to say
If you’ve ever said “I know I’m meant for more,” this is for you.
How RE-MARKABILITY™ DNA Works
Step 1: Take the Assessment
48 pinpointed questions designed to guide your learning about behavior, identity, and presence.
Step 2: Get Your RE-DNA™
Discover your Primary, Enhancer, and Sharpener Archetypes… the three-part code that reveals your core strengths, voice, and X-factor.
Step 3: Use It Everywhere
Let it shape how you show up in your work, your story, your decisions, and your next move.
These aren’t just “vibes”. They’re your distinction.
MEET THE RE-DNA™ ARCHETYPES.
There are 8 RE-DNA™ Archetypes.
Each one teaches you about a distinct power, voice, and presence style helping you understand how you naturally create impact.
Which one are you?
THIS ISN'T ABOUT SELF AWARENESS. IT'S ABOUT MARKET POWER.
IF YOU DON'T DEFINE IT, THE WORLD WILL DO IT FOR YOU
You can’t lead if you don’t know what you’re leading with.
You can’t stand out if you can’t name what makes you different.
And you can’t sell yourself if you’re still guessing who you are.
RE-DNA™ changes that. It helps you discover:
- Words that land.
- Presence that sticks.
- Confidence that shows up before you speak.
Whether you’re pivoting, emerging, or preparing for your next big move, this is how you walk in knowing exactly what you bring to the table.
Because people don’t buy what you do. They buy why you’re unforgettable.
YOU'RE NOT STARTING OVER. YOU'RE STARTING FROM EXPERIENCE.
IS THIS YOU?
You’ve never been sharper. More seasoned. More self-aware. And no one else on the planet has your exact mix of perspective, presence, and potential.
You’re not here to blend in. You’re here to define what makes you impossible to ignore.
RE-DNA™ helps you name it, claim it, and use it like a power tool.
RE-MARKABILITY™ DNA PRAISE
CEO | YAPPY KITCHEN
It was remarkable how the RE-DNA™ that Kelly created cast a very bright clear light on exactly my strengths and how to use them in so many areas in business from a branding perspective. However, she took it a step further with this tool and I was able to easily implement the findings into my LinkedIn but also all of my branding. This is more than an assessment. This is a stroke of genius and what I have been missing for a very long time in business but could not put my finger on it.
CEO | SAVOR CULINARY SERVICES
I loved working with Kelly and doing the RE-DNA™ assessment. The questions were easy to understand and filled with a lot of insight. It didn't take long to go through it and it was a great time investment for the great information I got on my personality in dealing with clients and the world. This will greatly help me with my marketing strategies in pinpointing my strengths. I recommend this to anyone wanting to communicate effectively.
CEO | ANNIE MARIE PHOTOGRAPHY
I recently completed the RE-DNA™ assessment and it exceeded my expectations. The self paced format was easy to navigate, and the results were incredibly accurate, helping me clearly see and appreciate my strengths in the workplace. It gave me a real confidence boost and practical language to talk about what I bring to the table. Kelly's work is insightful, empowering and truly impactful! Highly recommended!
COACH | RENEWAL BY ANDERSEN
DECADES OF EXPERIENCE.
The Story Behind RE-MARKABILITY™ DNA
After 30+ years of branding, marketing, and sales, I realized something. People were collecting assessments like trophies… but no one was turning them into anything useful.
So I built RE-DNA™ to fix that. One system. One foundation. One shot to know exactly who you are and how to show up like it.
THIS IS YOUR MOMENT.
There are two versions of you.
The one you think people see and the one that’s about to be revealed.
Redefining yourself? Re-entering the arena?
Feeling like there’s something powerful in you, you just can’t name it yet?
Just enter your name and email below to begin your RE-MARKABILITY DNA™ educational experience. You’ll move through a guided self-assessment designed to generate personalized insights about your unique brand DNA. No paid account required.
The RE-DNA™ assessment is a game-changer. The results cut directly to the core of my behaviors and thought processes as they pertain to business. Not only did it describe my traits, but it provided invaluable insight into the causes and effects of my actions (and inaction). Unlike any assessment you'll ever take, this is The One to serve as your North Star as a business owner.