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A proven system that uncovers your edge, clarifies your narrative, and turns it into tools that actually work.
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WHAT IS
RE-MARKABILITY™?
RE-MARKABILITY is a modality. A method for owning who you are and showing up like it.
Your physical DNA is made up of all the things that make you YOU. At your core, you are who you are and THAT is your RE-MARKABILITY. With the Re-DNA™ assessment, we can dig deep and tell you why you do what you do, what makes you tick, and how to use that to your advantage.
- First, we decode your core.
- Then, we build the narrative.
- Finally, you deploy it… everywhere that matters.
Start here with the Free Assessment.
People who can clearly articulate their value are 58% more likely to attract high-impact opportunities.
Those with a strong, consistent message are 4X more likely to be top picks for roles, deals, and visibility.
Leaders who show up with clarity and conviction see a 74% increase in trust and influence.
THE RE-MARKABILITY BLUEPRINT™
Turn your RE-DNA™ into messaging, positioning, and presence.
This is where everything clicks.
Your Blueprint is a customized suite of real-world tools that help you show up with clarity, consistency, and conviction.
Identity Map
Personal Messaging Bank
LinkedIn Headline + Summary
Short & Long Bios
30-Second Intro Script
Your RE-MARKABILITY™ Statement
Crafted through strategy. Supercharged with AI. Rooted in truth.
This isn’t a template. It’s a mirror.
Built once. Used everywhere.
RE-MARKABILITY™ PRAISE
This is so much more than branding - it's a powerful fusion of science, art, and heart, skillfully weaving together elements I could never have fully captured on my own. It's an experience that doesn't just shape a brand - it shapes a legacy.
I tried to do this on my own before but I didn't know the right questions to ask. Now, I feel so much more confident not just in how I'm messaging my business, but in my business itself and what I have to offer others. It's awesome.
More Than Just a Course.
Get More Re-Markability™
Whether you’re looking for 1:1 support, immersive group breakthroughs, or unforgettable live experiences, RE-MARKABILITY offers powerful ways to articulate who you are, amplify what sets you apart, and activate your edge in the world.
“When you own what makes you distinct, you don’t compete; you redefine the game, inspire movements, and leave an indelible mark on the world.”
~ Kelly Lucente
Kelly Lucente
Kelly Lucente is the architect behind RE-MARKABILITY — a system designed to help people show up with clarity and conviction.
With 30 years in branding, sales, and strategy, Kelly has built messaging for Fortune 500 companies, advised billion dollar brands, and led high performing teams across industries.
She created RE-MARKABILITY to take everything she’s mastered, from corporate boardrooms to personal reinventions, and turn it into a repeatable system that helps others articulate what makes them truly unforgettable. It’s not personal branding. It’s personal clarity done right.
READY TO BE UNFORGETTABLE?
Take the RE-DNA™ assessment and uncover what makes you different. Then unlock your Blueprint and start showing up like it. Because when you can say exactly who you are, everything changes.
I feel like I finally have a solid grasp on my brand and messaging, as well as clarity on my identity as a coach and speaker. Most importantly, I feel I can now communicate with confidence about what I offer.